College of Graduate and Professional Studies Catalog

Contents
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Sports Leadership

Required Courses

LDRS 500Foundations of Leadership

3
LDRS 510Sports Marketing, Promotion and Communication

3
LDRS 631Sports Fundraising and Financial Concepts

3
LDRS 632Current Trends in Sports Leadership

3
Total Credit Hours:12

Outcomes

Intended Student Learning Outcomes for the Graduate Sports Leadership Certificate

 

Students will: 

 

  1. Understand the influence of ethics and values on leadership, articulate personal motivating values, and evaluate decisions made in light of that understanding
  2. Identify unique features of sports industry and how the industry may differ from other industries.
  3. Synthesize legal issues and applications in the sports industry.
  4. Identify and discuss important financial principles, fundamentals of fundraising, and methods for implementing plans in the sports industry.
  5. Explain the role of personnel and volunteers in leading fundraising projects.
  6. Identify typical budgeting and forecasting concepts for organizations in the sports industry.
  7. Define and discuss sports marketing and promotion and best practices in the sports industry.
  8. Identify and apply key marketing and promotion concepts to common activities in the sports industry.
  9. Explain how to manage communication through media and community relations in the sports industry.
  10. Define and discuss current issues that encompass the sports arena
  11. Analyze future trends and issues in sports leadership.