Digital Marketing and Analytics

Required Courses

COMM 361	Storytelling and Video Marketing	3
COMM 362	Social Media and Content Marketing	3
COMM 363	Digital Marketing Ads	3
COMM 364	Digital Marketing and Analytics	3
Total Credit Hours:		12

Outcomes

Intended Student Learning Outcomes for the Undergraduate Digital Marketing and Analytics Certificate

 

Students will:

1. Demonstrate the ability to use different kinds of digital marketing techniques to promote a brand or company.
2. Create a digital marketing campaign that uses a variety of methods for reaching potential consumers and generate sales.
3. Assess the effectiveness of a digital marketing campaign.