Undergraduate College Catalog

Marketing

Requirements

Core Courses

BUSN 320Marketing

3

BUSN 410Global Marketing

3

BUSN 430Advertising

3

BUSN 480Strategic Marketing

3

Plus one of the following courses:

BUSN 470Special Topics (Marketing, Management)

3

BUSN 475Marketing Research

3

Plus three of the following courses:

BUSN 322Human Resource Management

3

BUSN 202

3

BUSN 490Community Alliance for Management Consulting (CAMC)

3

COMM 305Cross-Cultural Communication

3

Total Credit Hours: 24