CMST 133 Introduction to Visual Communication

Visual communication is the process of organizing, designing, and creating messages in print and multimedia form that meet specific purposes and practical needs. In this course students investigate the role of visual culture in daily life, exploring fine art, popular culture, film, television, advertising, business communications, propaganda, viral social media, and information graphics.

Credits

3

Student Learning Outcomes

1. Understand the basics of visual communication and meaning.
2. Evaluate different methods and strategies of visual communication.
3. Critique visual rhetoric in advertising and public relations.
4. Apply your visual communication knowledge in the analysis of a visual piece of media.