ECON 354 Global Competition and Strategy
This course introduces general international business concepts and expands to include the dynamics of globalization, international trade and competition, and their implications for competitive business strategy.
Offered
Fall, even years
Student Learning Outcomes
- The students will be able to explain globalization and the effect on markets and production.
- The students will be able to explain the forces that are driving globalization.
- The students will be able to explain the importance of cultural knowledge and describe how firms and culture interact and the frameworks used to study culture.
- Students will be able to outline the political-legal (including the ethical and social responsibility) issues facing international firms and how to manage some of the risks.
- Students will be able to understand the basic concepts of the International Trade Theory (including advantages and disadvantages of international trade and role of government).
- Students will be able to investigate the impact of differences in monetary systems of countries and different levels organizational investment in countries.
- Students will be able to analyze organizations and international opportunities and the aspects of import/export that impact the organizations including trade policy impact.
- Students will be able to examine matters of international marketing, employment, and operation.