Graduate Certificate in Sports Leadership

Overview

Requirements

LDRS 500	Foundations of Leadership	3
LDRS 510	Sports Marketing, Promotion and Communication	3
LDRS 631	Sports Fundraising and Financial Concepts	3
LDRS 632	Current Trends in Sports Leadership	3
Total Credit Hours:		12

Outcomes

Students will: 

1. Understand the influence of ethics and values on leadership, articulate personal motivating values, and evaluate decisions made in light of that understanding
2. Identify unique features of sports industry and how the industry may differ from other industries.
3. Synthesize legal issues and applications in the sports industry.
4. Identify and discuss important financial principles, fundamentals of fundraising, and methods for implementing plans in the sports industry.
5. Explain the role of personnel and volunteers in leading fundraising projects.
6. Identify typical budgeting and forecasting concepts for organizations in the sports industry.
7. Define and discuss sports marketing and promotion and best practices in the sports industry.
8. Identify and apply key marketing and promotion concepts to common activities in the sports industry.
9. Explain how to manage communication through media and community relations in the sports industry.
10. Define and discuss current issues that encompass the sports arena
11. Analyze future trends and issues in sports leadership.