COMM 314 Publicity and PR

Comprehensive study of various publicity techniques used in public relations efforts of business, government, and nonprofit organizations. Preparation of public relations materials such as news releases, letters, memos, and other external and internal communications. 

Credits

3

Offered

Spring, odd years

Student Learning Outcomes

1. Develop an appreciation for the role of publicity and public relations in modern society
2. Understand the basic history of public relations in the United States
3. Practice creating publicity and public relations materials relevant to a field in their career path or interest
4. Think critically about how publicity and public relations intersects with other elements of communication