Certificate in Digital Marketing and Analytics (Online)

Overview

Requirements

BSST 361	Storytelling and Video Marketing	3
BSST 362	Social Media Marketing	3
BSST 363	Digital Marketing Ads	3
BSST 364	Digital Marketing and Analytics	3
Total Credit Hours:		12

Outcomes

Students will:

1. Demonstrate the ability to use different kinds of digital marketing techniques to promote a brand or company.
2. Create a digital marketing campaign that uses a variety of methods for reaching potential consumers and generate sales.
3. Assess the effectiveness of a digital marketing campaign.