BUSN 410 Global Marketing

This course exposes students to marketing in a global context. The course examines the impact of differing cultural, economic, and political environments on marketing strategies and marketing management abroad. Topics covered in the course include the importance of international marketing to American business and the marketing procedures, techniques, and strategies that are used by multinational firms in foreign markets.

Credits

3

Prerequisite

BUSN 320

Offered

Spring

Student Learning Outcomes

1. Understand the importance of global marketing.
2. Learn world economic systems.
3. Understand global preferential trade agreements.
4. Apply market research information in global trading.
5. Learn the political, legal, and regulatory environments of global marketing.
6. Learn about international import and export policies and regulations.
7. Understand the importance of global marketing.
8. Discover how to enter in the global market.
9. Explain how pricing decisions are made in the global market.
10. Explain global marketing channels and distribution.
11. Explain how advertising and public relations are used in the global marketing.
12. Understand strategies in creating competitive advantage in the international market.
13. Understand how digital revolution has created a global electronic marketplace.