BUSN 320 Marketing

This course examines the fundamentals of the marketing of goods and services, with an emphasis on marketing management. Most of the course will focus on consumer behavior, product planning, the price system, market segmentation, and promotional activities, including public relations and personal selling.

Credits

3

Offered

Fall

Student Learning Outcomes

1. Understand the marketing process and identify the variables that make up the marketing mix.
2. Apply corporate social responsibility in the business environment.
3. Understand the role of ethics and ethical decisions in business.
4. Apply reasons for studying marketing.
5. Learn the social factors that affect marketing.
6. Learn the basics of foreign and domestic competition.
7. Understand the importance of global marketing.
8. Discover how the Internet is affecting global marketing.
9. Explain the importance to marketing managers of current demographic trends.
10. Explain why marketing managers should understand market segmentation and targeting market.
11. Demonstrate the cultural factors that affect consumer-buying decisions.
12. Explain advertising, public relations, and sales promotion.
13. Understand franchising and describe its two basic forms.
14. Understand the key differences between relationship selling and traditional selling.
15. Explain the importance of marketing communications.
16. Discuss the importance of social media in marketing field.