BUSN 699 Capstone: Strategy Formulation and Implementation

This graduate-level capstone course integrates and applies the principles, frameworks, and tools of strategic management in a comprehensive analysis of real-world business situations. Students will synthesize knowledge from various disciplines to develop strategic solutions to complex organizational challenges. Through case studies, simulations, and strategic projects, learners will refine their strategic thinking, decision-making, and leadership skills, culminating in the formulation and implementation of a strategic plan for a simulated or actual organization.

Credits

3

Prerequisite

all core MBA courses should be completed prior to the capstone course

Outcomes

1. Apply strategic management frameworks and concepts: Students should be able to apply strategic management frameworks and concepts to analyze and evaluate complex business situations. They should understand the process of strategy formulation and be able to identify and assess strategic options and alternatives.
2. Develop strategic thinking and decision-making skills: Students should develop strategic thinking skills to identify strategic issues, assess internal and external factors, and make informed decisions. They should be able to evaluate trade-offs, analyze risks, and develop strategies that align with organizational goals and objectives.
3. Understand the role of leadership in strategy implementation: Students should comprehend the importance of leadership in implementing strategic initiatives. They should understand how to align organizational resources, build commitment, motivate employees, and overcome resistance to change during strategy implementation.
4. Evaluate strategic performance and make adjustments: Students should develop skills in monitoring and evaluating strategic performance. They should understand key performance indicators (KPIs), use data and metrics to assess progress, and make necessary adjustments to ensure strategy execution and achieve desired outcomes.
5. Develop skills in strategic communication: Students should be able to effectively communicate strategic plans and initiatives to different stakeholders within the organization. They should develop skills in presenting strategies, crafting persuasive messages, and addressing concerns or objections to gain support and buy-in.
6. Analyze and respond to competitive forces: Students should understand the dynamics of competitive forces in various industries and markets. They should be able to conduct competitor analysis, assess industry trends, and develop strategies to gain a competitive advantage.
7. Incorporate ethical considerations into strategic decision-making: Students should understand the importance of ethical considerations in strategic decision-making. They should be able to identify ethical dilemmas, analyze the impact of strategic decisions on stakeholders, and develop strategies that align with ethical standards and corporate social responsibility.
8. Understand the role of innovation and change in strategy: Students should comprehend the role of innovation and change in strategic management. They should understand how to foster innovation, adapt to disruptive technologies or market shifts, and develop strategies that promote continuous improvement and organizational agility.
9. Develop skills in strategic project management: Students should develop skills in project management related to strategic initiatives. They should understand project planning, execution, and control processes and be able to manage resources, timelines, and risks associated with strategic projects.
10. Apply strategic management knowledge to real-world scenarios: Students should be able to apply their strategic management knowledge and skills to real-world business scenarios. They should be able to analyze case studies, develop strategic recommendations, and present viable strategies for organizations facing strategic challenges or opportunities.