BSST 363 Digital Marketing Ads

Google allows marketers to deliver ads to potential customers on the Search Results Page, YouTube, and across the Display Network. In this course students will learn how to create campaigns for all three channels including best practices for ad creation, budget allocation, and strategy that drives results. Students will learn the necessary skills to be prepared to earn Google Ad certificates (Search, Display, and YouTube) by the end of the course.

Credits

3

Student Learning Outcomes

1. Implement best practices for building Google Search campaigns, responsive text ads, and ad extensions.
2. Build Google Display campaigns and create responsive display ads.
3. Create YouTube campaigns that utilize video creative.
4. Identify and evaluate Google Ads targeting and campaign settings that are appropriate based on marketing goals.
5. Understand Google advertising metrics and how to use them to optimize campaigns.