BSST 364 Digital Marketing and Analytics

The goal of digital marketing is to build an audience and generate sales. This course walks through using digital marketing channels such as email, SEO, and content marketing to connect with customers. Then, this course helps students set up measurement to hone marketing messages and teaches students to allocate attention on the content that earns the most sales. Students will earn a Google Analytics certificate as a part of the course.

Credits

Student Learning Outcomes

Set goals and measure conversion rate.
Strategize content that attracts prospective customers.
Identify how to convert website traffic into profitable customer action.
Demonstrate marketing impact on strategic business objectives.