College of Graduate and Professional Studies Catalog - Spring 2023

Digital Marketing and Analytics Undergraduate Certificate

Required Courses

BSST 361Storytelling and Video Marketing

3

BSST 362Social Media Marketing

3

BSST 363Digital Marketing Ads

3

BSST 364Digital Marketing and Analytics

3

Total Credit Hours:12

Outcomes

Students will:

  1. Demonstrate the ability to use different kinds of digital marketing techniques to promote a brand or company.
  2. Create a digital marketing campaign that uses a variety of methods for reaching potential consumers and generate sales.
  3. Assess the effectiveness of a digital marketing campaign.