BSST 361 Storytelling and Video Marketing

Six out of ten people would rather watch videos than TV. Eighty-one percent of businesses use videos as a marketing tool and are starting to apply them to internal communication. The greatest challenge is having the confidence to share on camera and to tell a powerful story.

Credits

3

Student Learning Outcomes

1. Build confidence to share ideas and stories on video.
2. Create videos and build an audience for a brand or company.
3. Structure stories for emotional impact to make marketing more memorable and effective.
4. Measure the success of videos through engagement and conversion.