BSST 362 Social Media Marketing

Facebook marketing can be used to prospect new customers and to engage with your existing audience. In this course, students will learn how to build Facebook (Meta) ad campaigns and determine effective social media strategy to generate sales and leads. At the end of the course students will have gained the necessary skills to earn a Facebook (Meta) Blueprint certificate. 

Credits

3

Student Learning Outcomes

1. Identify the difference between paid and organic Facebook marketing initiatives and when to use them.
2. Understand creative strategy and best practices for organic and paid social content.
3. Create Facebook campaigns and ad sets.
4. Identify and evaluate Facebook campaign targeting and settings that are appropriate based on marketing goals.
5. Evaluate Facebook advertising metrics and how to use them to optimize campaigns.