BSST 362 Social Media & Content Marketing

Brands can build an audience directly with their customers using organic social media. Digital marketers will learn how to create effective content across social media platforms to generate sales and receive a Hubspot Social Strategy certificate from the course.

Credits

3

Student Learning Outcomes

1. Identify the difference between paid and organic Facebook marketing initiatives and when to use them.
2. Understand creative strategy and best practices for organic and paid social content.
3. Create Facebook campaigns and ad sets.
4. Identify and evaluate Facebook campaign targeting and settings that are appropriate based on marketing goals.
5. Evaluate Facebook advertising metrics and how to use them to optimize campaigns.