BSST 363 Digital Marketing Ads
Growing an audience often requires search and social ads. These ads help businesses connect directly with customers. This course helps students create compelling ad strategies and effective budgeting for online ads. Students will focus on search marketing ads via Google Ads and receive a Google Ads certificate for their work. They will also learn how to run social media ads using Facebook Ads and will earn a Facebook Blueprint certificate as a demonstration of their mastery.