LDRS 510 Sports Marketing, Promotion and Communication

This course introduces students to the unique principles and best practices of marketing, promotion, and communicating within the sports industry. Topics covered include marketing and promoting sports activities, organizations, and sports equipment. In addition, the role of emerging communication technology, media and social networking and public relations in the sports industry will be covered.

Credits

3

Student Learning Outcomes

1. 1. Identify unique features of sports industry and how the industry may differ from other industries.
2. 2. Synthesize legal issues and applications in the sports industry.
3. 3. Identify and discuss issues in sports facility management.
4. 4. Apply sport psychology skills to situations in coaching, teaching, and other sports leadership scenarios.
5. 5. Analyze future trends and issues in sports leadership.