BUSN 470 Special Topics (Marketing, Management)

A wide-ranging examination of selected contemporary topic areas in hospitality and tourism, marketing, and management. Topics may include hospitality/ tourism marketing, new product introduction, consumer behavior, non-profit marketing, e-marketing, direct marketing, e-commerce, entrepreneurship/small business management, and international business. The specific area to be addressed will be determined by student demand as well as current relevancy of the topic. 

Credits

3

Offered

Spring

Student Learning Outcomes

1. Understand Consumer Behavior
2. Learn about Developing Information about Consumer Behavior
3. Understand the Psychological Core like Motivation, Ability, and Opportunity
4. Explain Memory Knowledge
5. Learn Attitude based on High and Low Efforts
6. Learn about the Process of Making Decision
7. Understand Social Influences on Consumer Behavior
8. Explore Consumer Diversity
9. Explain Household and Social Class Influences
10. Explain psychographics including Values, Personality, Lifestyle
11. Explain Symbolic Consumer Behavior
12. Understand Marketing, Ethics, and Social Responsibility in Today's Consumer Behavior