2024-2025 Undergraduate Catalog

BUSN 480 Strategic Marketing

This is a capstone course that is designed to integrate and apply the principles and concepts developed in the other courses comprising the concentration in marketing. The course requires students to develop a comprehensive and integrated marketing plan for both for-profit and non-profit organizations. Prerequisites or corequisites: BUSN 410, BUSN 430, BUSN 475, and graduating senior. 

Credits

3

Offered

Spring