BUSN 500 Business Fundamentals

The Graduate Business Fundamentals course serves as a comprehensive introduction to key concepts and principles essential for success in the dynamic world of business. Designed for graduate students with diverse academic backgrounds, this course provides a solid foundation in various facets of business, including management, marketing, finance, operations, and strategy. Through a combination of theoretical frameworks, practical case studies, and real-world examples, students will develop a nuanced understanding of fundamental business concepts and their application in contemporary business environments. This course is required for non-business undergraduates.

Credits

3

Prerequisite

Required course for all non-business undergraduates.

Outcomes

1. Understand the basic concepts and principles of business: Students should be able to explain key terms, concepts, and theories related to various functional areas of business such as marketing, finance, operations, and human resources.
2. Develop critical thinking skills: Students should be able to analyze and evaluate business situations, identify problems, and propose effective solutions using logical and evidence-based reasoning.
3. Gain knowledge of business environments: Students should understand the external factors that influence businesses, including economic, legal, technological, and social factors. They should be able to assess the impact of these factors on business operations and decision-making.
4. Demonstrate effective communication skills: Students should be able to articulate their ideas clearly and effectively in oral and written formats, using appropriate business language and communication techniques. They should also be able to work collaboratively in teams and present their findings or recommendations professionally.
5. Develop ethical awareness: Students should understand the importance of ethical behavior in business and be able to identify ethical issues and dilemmas that arise in various business contexts. They should be able to analyze these situations from different perspectives and propose ethical solutions.
6. Understand the role of entrepreneurship and innovation: Students should gain an appreciation for the entrepreneurial mindset and the importance of innovation in driving business success. They should be able to identify opportunities for innovation and understand the processes involved in starting and managing a business.
7. Develop quantitative and analytical skills: Students should be able to analyze and interpret numerical and statistical data relevant to business decision-making. They should also be able to apply basic mathematical and financial concepts to solve business problems and make informed decisions.
8. Cultivate awareness of global business practices: Students should understand the challenges and opportunities of operating in a global business environment. They should be familiar with international trade, cultural differences, and the impact of globalization on business strategies.