BUSN 505 Advanced Business Research Methods

This course emphasizes research methodology, including the meaning of research, its sequential development, and the types and steps of the scientific method as applied to business. Practical and academic applications are explored.

Credits

3

Offered

Fall, Spring

Outcomes

1. Understand the importance of research in the business context: Students should recognize the significance of research in decision-making and problem-solving within organizations. They should understand how research methods can provide valuable insights and contribute to evidence-based business practices.
2. Develop knowledge of research design and methodology: Students should acquire a comprehensive understanding of different research designs, including experimental, survey, observational, and case study approaches. They should also learn about quantitative and qualitative research methods, data collection techniques, and sampling methods.
3. Apply research tools and techniques: Students should gain proficiency in using various tools and techniques employed in business research. This may include statistical analysis software, survey design platforms, qualitative data analysis software, and data visualization tools.
4. Conduct literature reviews: Students should learn how to critically review and synthesize existing research literature relevant to their research topic. They should be able to identify gaps, inconsistencies, and opportunities for further research based on their review.
5. Develop research questions and hypotheses: Students should be able to formulate clear and concise research questions or hypotheses that address specific business problems or research objectives. They should understand the importance of research questions in guiding the research process.
6. Collect and analyze data: Students should learn how to collect and analyze data using appropriate methods and techniques. This may involve designing surveys, conducting interviews, running experiments, or analyzing existing datasets. They should also be proficient in using statistical analysis tools to interpret and draw conclusions from their data.
7. Interpret and present research findings: Students should be able to interpret research findings and communicate them effectively to different stakeholders. They should develop skills in presenting research results through written reports, oral presentations, and data visualization techniques.
8. Understand research ethics: Students should understand the ethical considerations involved in business research, including privacy, confidentiality, informed consent, and the responsible use of data. They should adhere to ethical guidelines and demonstrate integrity throughout the research process.
9. Apply research findings to business decision-making: Students should be able to apply the insights gained from their research to real-world business scenarios. They should demonstrate the ability to translate research findings into practical recommendations and strategies that can inform managerial decision-making.