BUSN 309 Agricultural Marketing and Risk Management
This course will explore the integration of ag marketing and risk management. The focus will start with a focus on production agriculture; develop into the global aspects of commodity trade, government policy and transportation; and culminate in a comprehensive view of risk and its relationship to marketing.
Prerequisite
BUSN 206
Offered
Spring, even years
Student Learning Outcomes
- The students will have a functional understanding of agricultural marketing for production agriculture and agribusinesses.
- The students will have a functional understanding of risk management tools available in agriculture.
- The students will understand global influences on trade and transportation and their impact on markets.
- The students will be able to apply functional tools to analyze business risk related to farms and agribusinesses.
- The students will develop a marketing plan that considers characteristics unique to agriculture.