LDRS 602 International Business

This course will provide a broad knowledge of international business management and stimulate the interpersonal and intercultural management skills necessary for conducting international business. The economic, political, and legal aspects of global business are discussed in the course. This course also explores the history, evolving definitions, theories, management, and synergies of global business and international development. An overview of legal, ethical, and cultural competency issues in both international business and development is provided.

Credits

3

Student Learning Outcomes

1. 1. Understand Scope, Concepts, and Drivers of International Marketing
2. 10. Identify the business and economic implications of differences in culture
3. 11. Recognize how differences in social culture influence values in workplace
4. 12. Understand the ethical issues faced by international businesses
5. 13. Identify the causes of unethical behavior by managers
6. 14. Identify the different strategies for competing globally and their pros and cons
7. 15. Explain the pros and cons of using strategic alliances to support global strategies
8. 16. Understand the importance of international market research
9. 17. Summarize the strategic role of human resource management in the international businesses
10. 18. Understand how and why compensation systems might vary across nations
11. 19. Understand how organized labor can influence strategic choices in international business firms
12. 2. Understand Regional Economic and Political Integration
13. 3. How culture Influences on International Marketing
14. 4. How to use international Publicity, Public Relations, and Sales Promotion
15. 5. Understand International Personal Selling and pricing strategy
16. 6. Recognize the main causes of globalization.
17. 7. Understand how the political systems of countries differ
18. 8. Understand how the economic systems of countries differ
19. 9. Identify the forces that lead to differences in social culture