BUSN 430 Advertising

This course examines and analyzes integrated marketing communications, brand advertising, and media selection. General topics covered include consumer behavior, sales promotion, publicity, and public relations. Emphasis will be placed on the creation of a promotional campaign and its impact on the consumer decision-making process. 

Credits

3

Offered

Fall

Student Learning Outcomes

1. Identify Advertising vs. other forms of Marketing and Business Communication
2. Understand how advertising must work with other communication (PR, brand communication)
3. Understand how advertising must work with the business concepts of marketing and sales
4. Understand the general principles of how advertising campaigns work
5. Understand how the creative aspects of advertising work
6. Understand audiences and their identification, segmentation, and targeting
7. Understand advertising's impact on society, and society's impact on advertising
8. Identify advertising mediums, including traditional, new, and experimental