BUSN 455 Strategic Management
This is a capstone course that is designed to integrate and apply knowledge from the various business functional areas for the purpose of formulating and implementing corporate strategy at the upper levels of management.
Offered
Spring
Student Learning Outcomes
- Understand Strategic Management and its business applications
- Provide a clear strategic vision for an organization
- Develop strategic objectives and tracking performance of those objectives
- Understand competitive strategies used to provide distinctive industry positioning and competitive advantage in the marketplace
- Leverage resources and capabilities in a global market
- Craft an organizational strategy that matches an organization's strengths and competitive capabilities
- Identify tools and techniques and organization can use to promote excellence
- Recognize conditions that give rise to unethical business strategies and behavior
- Explain the concepts of corporation social responsibility, corporate citizenship, and corporate sustainability
- Understand the mans in which to implement corporate-level strategy
- Identify fundamental cross-country differences that shape strategy choices in international markets
- Through case studies, analyze business successes and failures, and apply what you have learned