BUSN 480 Strategic Marketing

This is a capstone course that is designed to integrate and apply the principles and concepts developed in the other courses comprising the concentration in marketing. The course requires students to develop a comprehensive and integrated marketing plan for both for-profit and non-profit organizations. Prerequisites or corequisites: BUSN 410, BUSN 430, BUSN 475, and graduating senior. 

Credits

3

Offered

Spring

Student Learning Outcomes

1. Understand the objectives of marketing plan
2. Develop and review current clients' mission statement
3. Apply SWOT analysis for market assessment
4. Understand the steps involved in conducting a marketing research and planning
5. Learn how to design and develop a marketing research
6. Learn different techniques in data collection
7. Learn about qualitative and qualitative research project
8. Learn how to develop questionnaire for market survey
9. Understand how to analyze data
10. Demonstrate how to prepare and present marketing research project