BUSN 475 Marketing Research

This course examines the tools and techniques employed in marketing research and the types of problems for which they are used. Various research design methods will be studied as well as data collection, methods selection, data analysis and interpretation, and the communication of results. Prerequisite or corequisite: BUSN 320 and MATH 205. 

Credits

3

Offered

Fall

Student Learning Outcomes

1. Understand the exploratory, descriptive, diagnostic, and predictive functions of marketing research
2. Developing questions and designing questionnaire
3. Understand Secondary research VS primary research
4. Learn how observation research techniques are useful when researchers are interested in tracking behaviors
5. Learn about survey research and the various data collection methods, such as telephone, mail, personal interviews, online and mobile
6. Learn about sampling and how it can accurately reflect the population
7. Understand data analysis
8. Learn how to prepare the research report and presentation